Porsche Achieved Sales of 320,221 Vehicles in 2023 and is Committed to Enhancing its Footprint in the ASEAN Region in the Future

• In the year 2023, Porsche experienced a 3% expansion, delivering a total of 320,221 units worldwide.

• The sales of Porsche's 911 model surged by 24% in 2023, totaling 50,146 deliveries.

Porsche experienced a 3% expansion in 2023, distributing 320,221 units worldwide. The sustained demand in North America and Europe, coupled with strong growth in well-established markets, counteracted a decrease in sales in China. North America emerged as Porsche's primary sales region in 2023, recording 86,059 deliveries.

In the upcoming year, Porsche will prioritize maintaining steady sales and pursuing growth with an emphasis on value, particularly through the update of four out of six model series. Despite a decrease in sales in China, Porsche witnessed a 16% rise in deliveries in emerging markets, totaling approximately 52,220 sports cars and highlighting the strategic positioning of the brand in the market.

The Porsche 911 took center stage in 2023 with a remarkable 24% increase in sales, reaching a total of 50,146 units. Similarly, the Taycan experienced a 17% growth in sales, achieving 40,629 units. The 718 models saw a 13% uptick, delivering 20,518 units. As for the Macan, Cayenne, and Panamera, their combined sales figures were 87,355, 87,553, and 34,020 units, respectively. Notably, the Macan maintained its position and remained consistent with its performance from the previous year.

Porsche AG has revealed its intentions to broaden its presence in ASEAN markets, seeking to capitalize on the rapidly expanding automotive industry in Southeast Asia. This decision follows a notable increase in demand for Porsche vehicles, especially within the Southeast Asian market.

Detlev von Platen, the Board Member overseeing Marketing and Sales at Porsche AG, stated that the performance of their vehicles in Southeast Asia has been outstanding, outpacing the growth rates seen in well-established regions.

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