Soueast Launches New SUVs in UAE

##Key Highlights

• Soueast debuts its S06, S07, and S09 models at Burj Al Arab, marking its entry into the UAE market.

• The S06 DM, a plug-in hybrid with 355hp and 530Nm torque, highlights the brand’s commitment to eco-conscious performance.

• The S07 is a family-oriented SUV, while the S09 is a luxury flagship designed for premium experiences.

• Soueast partners with Elite Group Holding for exclusive distribution in the UAE.

• Plans to expand across the Middle East, including Qatar, Saudi Arabia, Bahrain, Oman, and Lebanon, by 2025.

Soueast Motor has officially debuted in the UAE, unveiling its eagerly awaited models—S06, S07, and S09. This launch, held in partnership with Elite Group Holding, marks the brand’s entry into the UAE market, with plans for broader expansion across the Middle East.

The event was hosted at the iconic Burj Al Arab, symbolizing Soueast’s premium ambitions. Attendees included government officials, Soueast executives, and Elite Group Holding representatives, the exclusive partner for the brand in the UAE.

S06 DM Hybrid

The event’s centerpiece was the global unveiling of the S06 DM, a plug-in hybrid SUV showcasing Soueast’s dedication to sustainable mobility. Equipped with a 1.5T GDI hybrid engine, the S06 DM boasts 355 horsepower, 530 Nm of torque, and an impressive 1,000-kilometre range.

This model emphasizes eco-friendly performance, meeting the UAE's increasing demand for hybrid technology by delivering lower emissions without sacrificing power.

Model Lineup

Soueast unveiled the S07 and S09, targeting different urban lifestyles:

S07: A stylish, practical SUV tailored for young families, perfect for daily use and weekend getaways.
S09: A top-tier luxury SUV with a roomy interior and upscale features, ideal for professionals and families desiring premium comfort.

Expanding Presence In The UAE

The event celebrated Soueast's partnership with Elite Group Holding as its exclusive UAE distributor. Tamer Abu Khalaf, a partner at Elite Group, emphasized the collaboration's potential to transform the local automotive market.

Soueast announced plans for a flagship showroom on Sheikh Zayed Road and introduced an impressive 10-year/1-million-kilometre warranty, along with additional services.

Elie Nehme, General Manager of Soueast Motor UAE, expressed, “This launch marks a thrilling milestone for SOUEAST. Our vehicles are designed to cater to the UAE’s need for cutting-edge technology, performance, and quality.”

Regional & Global Ambitions

Soueast’s UAE launch is a key part of its broader plan to expand across the Middle East, targeting markets like Qatar, Saudi Arabia, Bahrain, Oman, and Lebanon by 2025. The brand aims to open 14 new sales outlets in the region and roll out 13 new models, including petrol, hybrid, and electric vehicles, within five years.

Globally, Soueast has set ambitious goals to enter over 80 markets by 2030, supported by a robust network of 2,000+ sales and service centers.

With a focus on cutting-edge technology, a diverse lineup, and a commitment to customer satisfaction, Soueast is poised to leave a lasting impression in the UAE automotive market. The launch of the S06, S07, and S09 marks a pivotal step in its journey to becoming a key player in the region and beyond.

Verdict

Soueast's UAE launch marks a significant milestone in its global expansion strategy, showcasing its commitment to innovation, sustainability, and customer satisfaction. With ambitious plans to introduce 13 new models and expand across the Middle East by 2025, Soueast is poised to become a prominent player in the regional automotive market.
The launch of the S06, S07, and S09 demonstrates the brand's focus on advanced technology, diverse offerings, and premium experiences, setting the stage for long-term success in the UAE and beyond.

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