New Toyota Prado Launches In The UAE with Prices Starting At AED 199,900

Key Highlights

• The 2024 Toyota Prado launch has sparked enthusiasm among SUV buyers in the UAE.

• Limited to a few units, the First Edition and First Edition Adventure variants offer exclusivity and collector's appeal.

• With a 12.3-inch instrument cluster and infotainment display, the Prado boasts advanced technology for a modern driving experience.

• Positioned to rival the Land Cruiser 300, the Prado aims to be a top choice among Toyota SUVs in the UAE.

• The First Edition Prado is expected to be highly sought after, blending exclusivity with unique features.

Toyota has launched the new 2024 Prado in the UAE, starting at AED 199,900. This new off-road SUV comes in four variants, all with a single engine and transmission option.

After 15 years, Toyota has introduced a new-generation Prado, also known as the Land Cruiser 250, updating their Land Cruiser Light-Duty series. The SUV shares the GA-F platform with the flagship Land Cruiser 300.

2024 Toyota Prado Price, Variants & Colours

The new 2024 Prado in the UAE is available in various trims with the following starting prices:

• TXR: AED 199,900
• GXR: AED 219,900
• GXL: AED 229,900
• Adventure: AED 254,900
• Limited First Edition: AED 234,900
• Limited First Edition ADV: AED 264,900

Bookings are now open on the brand’s official website, with deliveries beginning on July 1, 2024. The new Prado SUV is offered in five exterior color options.

Engine & Transmission Options

The 2024 Prado is offered with a single petrol engine option for the Middle Eastern market. The engine specifications are as follows:

• 2.4L Turbo-Petrol
• Max Power: 267 hp
• Peak Torque: 430 Nm

Paired with an 8-speed automatic torque converter and a four-wheel drive transfer box.

Driveability

For the first time, Toyota has equipped the new Prado with electric power steering in the Land Cruiser lineup. The SUV also includes Multi-Terrain Select with six modes and a Multi-Terrain Monitor that offers a surround-view while driving.

Exterior Design

The Land Cruiser 250 features a boxy, retro design emphasizing functionality and off-road capability. It has a tall stance, upright lines, and a commanding presence. Key elements include a wide geometric grille, high ground clearance, and squared-off fenders.

Additional Exterior Features:

• 18-inch alloy wheels
• Electric tailgate
• Dual-tone color options
• All-around body cladding
• Side steps
• Quick hatch
• Roof rails
• Bash plates at both ends

Dimension Check

Compared to the previous Prado, the new SUV is 100mm longer, 95mm wider, 20mm taller, and has a wheelbase that is 60mm longer.

Interiors

The Land Cruiser 250’s interior combines modern technology with practicality. It emphasizes functionality for off-road adventures, using high-quality, durable materials. Options include cloth, Softex, and leather, all designed for durability and easy cleaning.

A modern infotainment system with an optional large touchscreen provides a contemporary touch, while physical controls ensure usability off-road. The overall ambiance balances comfort and functionality, designed to endure adventurous demands without compromising quality.

Technology, Features & Safety

The new 2024 Toyota Prado is the most technologically advanced SUV in Toyota's lineup. It features a 12.3-inch instrument cluster and a 12.3-inch infotainment display. Additional features include:

• LED Lighting
• Three-zone Climate Control
• Wireless Charger
• Powered, Three-row Seats
• Ventilated Front & Middle-row Seats
• Sunroof
• 10-speaker Audio
• Ambient Lighting
• Level 2 ADAS Safety Feature
• 360-degree Camera
• Front & Rear Parking Sensors
• 10 Airbags
• Tyre Pressure Monitoring System

2024 Prado First Edition

Toyota is introducing two exclusive variants of the 2024 Prado in the UAE: the First Edition limited to 15 units and the First Edition Adventure limited to 35 units. These special editions include unique features that set them apart from the standard model.

• 18-inch Matt Black Wheels
• Round-shaped Headlamps (Adv Edition)
• Grey Front Grille
• Heads-up Display
• Exclusive Exterior Colour Options

2024 Toyota Prado In the UAE

The 2024 Toyota Prado arrives in the UAE with great anticipation among SUV enthusiasts. The First Edition model is expected to be highly sought-after and a prized collector's item. Featuring advanced technology in its cabin, the new Prado could potentially overshadow its predecessor, the Land Cruiser 300, in popularity among Toyota SUVs.

Verdict

The debut of the 2024 Toyota Prado in the UAE promises to ignite enthusiasm among SUV enthusiasts. With its tech-forward features and exclusive First Edition variants, the Prado is poised to establish itself as a standout choice in the Toyota lineup, potentially eclipsing even the esteemed Land Cruiser 300 in popularity.

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