
Kia Middle East and Africa has officially launched its Kia K4, a new sedan aiming to revolutionize the compact sedan segment with its cutting-edge technology, bold design, and class-leading space. The Korean automaker launched the K4 sedan in Riyadh, Saudi Arabia, on May 7-8, highlighting a blend of futuristic aesthetics and practical performance.

Kia has used its “Opposites United” design philosophy, which ensures the all-new Kia K4 has a sleek, muscular silhouette, Star Map LED lighting, and a Digital Tiger Face grille. It measures 4,710 mm in overall length, 2,720 mm in wheelbase, and has a sporty style with 964 mm of second-row legroom. There are newly designed machine-cut alloy wheels that enhance its futuristic appeal.
Inside the cabin, the K4 sedan features a dual 12.3-inch screen, a 5.3-inch HVAC display, next-gen CCnC infotainment, ambient lighting, and wireless charging. Kia has also offered ventilated powered front seats, a wide sunroof, and flexible storage to elevate commuting comfort levels. The sedan has various safety features like forward collision avoidance 2.0, smart cruise control, and an optional surround view monitor for 360-degree visibility.
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Kia K4 has three engine options, including 121 hp 1.6 MPI with 6-speed AT, 150 hp MPI with 6-speed AT, and 190 hp 1.6T-GDI turbo with 8-speed AT. These engine options cater to the diverse needs of customers seeking compact sedans that are comfortable to drive.
Kia launched its K4 sedan in the Middle East and Africa on May 7-8. In Saudi Arabia, it's priced at SAR 85,000 for 1.6 MPI, SAR 90,430 for 2.0 MPI, and SAR 110,920 for 1.5T option.

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