HONGQI Reveals Its Newest Product Lineup at the Auto China 2024 Exhibition

Key Highlights

• HONGQI will gift vehicles to Chinese gold medalists at the 2024 Paris Olympics.

• Partnership with Chinese Sports Authority: Providing E-HS9 vehicles to TEAM CHINA in collaboration with the General Administration of Sport of China.

• Embracing sustainability with innovative automotive solutions.

• Expanding global presence through involvement in prestigious events like the Olympics.

• Demonstrating commitment to promoting athleticism and supporting athletes.

The renowned HONGQI brand stood out at the prestigious 2024 Beijing International Automotive Exhibition hosted at the Beijing International Exhibition Center (Shunyi Pavilion) on April 25th. Liu Yigong, President of China FAW Group Co., Ltd., addressed the press conference, highlighting the brand's progress and innovative advancements following the restructuring of its brand architecture.

With a lineup of 22 models, featuring the newest HONGQI H9, EHS7, and EH7, the exhibition introduced HONGQI's Golden Sunflower brand, attracting significant attention from both the media and the audience.

Elevating Luxury Travel:

The HONGQI "Golden Sunflower" epitomizes the Chinese aspiration for luxury travel excellence in modern times. It revealed its latest offering, the ultra-luxurious executive sedan "GUOYA," alongside new concept vehicles integrating cutting-edge technology and exquisite craftsmanship, fulfilling users' vision of a premier luxury brand.

Flagship Excellence:

The newest flagship sedan from HONGQI, the H9, has undergone a thorough upgrade in six key areas: exterior design, interior features, systems, powertrain, safety, and comfort. Offering two styling variants that blend Chinese cultural elements with Eastern aesthetics, it is equipped with a 6-cylinder 3.0T turbocharged engine, an advanced 8-speed automatic transmission, a new intelligent four-wheel drive system, and can accelerate from zero to one hundred kilometers per hour in 6.3 seconds. Additionally, it features a personalized AI system to enhance the driving experience.

Family-Centric SUV:

HONGQI introduced the EHS7 model designed for families, a mid-to-large-sized SUV that embodies the brand's latest design principles. It features the "HME" pure electric platform and "HIS" intelligent platform, ensuring improved safety through 22 high-precision sensors and delivering a smooth driving experience. With a contemporary exterior design, it excels in acceleration, braking, and handling.

Electrifying Innovation:

The showcase unveiled the EH7, HONGQI's inaugural electric sedan under the FMEs platform architecture. Sporting a unique "smiling face" front design for easy identification, it comes equipped with HONGQI's proprietary high-speed electric motor, offering remarkable acceleration and rapid charging capabilities. In just 5 minutes, it can achieve a range of 215 km.

Supporting Excellence:

HONGQI declared its backing for the 2024 Paris Olympics, pledging to gift a vehicle to each Chinese gold medal-winning athlete. Furthermore, it is strengthening its strategic collaboration with the General Administration of Sport of China by supplying E-HS9 vehicles to TEAM CHINA. Embracing a sustainable ethos and offering innovative automotive solutions, the HONGQI brand is expanding its global presence.

Verdict

HONGQI's announcement of its support for the 2024 Paris Olympics by gifting vehicles to Chinese gold medal-winning athletes demonstrates its commitment to both sporting excellence and sustainability. Additionally, its ongoing partnership with the General Administration of Sport of China further solidifies its dedication to promoting athleticism and innovation.

Through these initiatives and its embrace of sustainable automotive products and services, HONGQI is poised to make a significant impact on the world stage.

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