Genesis Motor Unveils Several Special Editions And Announces The Launch Of Its One Of One Program

At the Four Seasons Resort, JBR, on December 14, Hyundai Motor Company's luxury division, Genesis Motor, unveiled its exclusive "One of One" program to the Middle East market. The 'Distinctly Yours' event was a fully immersive audio-visual production that combined the physical unveiling of the vehicles with a life-size, nearly 360-degree advertisement video.

Two "One of One" cars were unveiled under the bespoke program, according to Luc Donckerwolke, Chief Creative Officer and 2022's "World Car Person of the Year." Genesis has incorporated the idea of "One of One," which has its roots in the art world, into their highly customized service. Two options are available through the program: fully customized cars or limited editions that represent different inspirations.

The brand's first One of One model, a G90 Long Wheel Base sedan with a two-tone exterior paint job in black and white with a pearlescent finish, was the first vehicle to be unveiled. Red metallic flakes in its black paintwork subtly complement the interior's striking red hue. A cooler, a crystal carafe, and glasses are located in the rear console, and there are integrated analog timepieces with three different time zones displayed in the rear cabin.

Donckerwolke's signature appears on a metallic plate on the right rear passenger seat, and the treadplates and headrest cushions are also marked "One of One," though these items can be customized with the customer's name or signature upon request.

Constructed exclusively for 20 Middle Eastern customers, the GV80 Twilight Special Edition was the second vehicle unveiled as part of the One of One initiative. The phrase "twilight" refers to the meeting of two cultures—Korea and the Middle East—and the convergence of two lights.

The newly unveiled car had a two-tone black and gold exterior, with the orange interior representing the sunset and the gold representing the desert sand. The other color option is black and blue, which symbolizes the Arabian skies after sunset. Furthermore, the incredible brushed pattern that was made with a unique painting technique captures the effect of wind on desert sand.

Additionally, Donckerwolke unveiled three performance-based pieces, all of which used the vivid Magma color paint. The stunning four-passenger GV80 Coupe Concept is a lifestyle-focused slant-roof car that blends the functionality of an SUV with the agility of a sports car.

It was first unveiled in New York last April. The G80 Performance was the second car to be unveiled. This sports sedan's suspension and aerodynamics were changed to improve the vehicle's agility. Additionally, only 20 models will be available, only in the Middle East.

The stunning X Gran Berlinetta Concept, which made its debut at the 2023 Gran Turismo World Series Finals in Barcelona on December 2, was the last reveal. The video game, Vision Gran Turismo, developed by Polyphony Digital, features the X Gran Berlinetta Concept for racing starting in January 2024.

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