Introducing the Geely Tugella: Now Part of the Dubai Police Patrol Fleet

Key Highlights

• Geely joins the Dubai Police fleet with the advanced Tugella SUV.

• Dubai Police aims to improve traffic efficiency and public safety with new Geely vehicles.

• Geely's UAE presence includes showrooms in Dubai, Abu Dhabi, and Sharjah, and a parts hub in Jebel Ali.

• Geely plans to open more flagship stores in Abu Dhabi and Al Ain.

• CEO Dr. Andreas Schaaf praises the partnership with Dubai Police.

The Dubai Police have made a significant move by adding the advanced Geely Tugella to their traffic patrol fleet, showcasing their commitment to using cutting-edge technology for enhanced public safety and traffic management.

At the handover ceremony, Brigadier General Juma Salem bin Suwaidan, Deputy Director of the General Department of Traffic, and Mohamad Hussain, General Manager of Operations at AGMC GEELY, the exclusive distributor of Geely in the UAE, were joined by officers and staff from both organizations.

Dubai Police Welcomes Geely Tugella to Their Fleet

The Geely Tugella, now in the Dubai Police's green and white colors, will patrol important tourist and strategic areas in the emirate. These vehicles will improve traffic efficiency and strengthen police presence, ensuring residents' and visitors' safety and well-being.

Geely's Expanding Presence in the UAE Market

Geely's presence in the UAE is extensive. Besides introducing new models and achieving strong sales, they have established a flagship showroom in Dubai, a Geely Boutique in Abu Dhabi, a modern showroom in Sharjah, and a spare parts delivery hub in Jebel Ali for the GCC region. Future plans include flagship stores in Abu Dhabi and Al Ain, demonstrating Geely's commitment to exceptional customer experience and strengthening its market position in the Middle East.

Dr. Andreas Schaaf, CEO of Geely Group Brands, expressed pride in the partnership: “Seeing the Geely Tugella SUV join the Dubai Police fleet is an honor. This collaboration showcases Geely’s dedication to product excellence and market-specific customization, reflecting AGMC Geely’s commitment to quality and service. We look forward to more partnerships and growth in the UAE.”

Brigadier General bin Suwaidan highlighted Tugella’s role in improving response times and police visibility, aligning with strategic initiatives for innovative practices to ensure efficiency in field operations.

Geely's Global Automotive Success and Future Plans

Geely's rise in the automotive industry has been swift. Recently entering the Top 10 Global Auto Sales rankings, the brand sold 730,000 vehicles in the first quarter of 2024, marking a significant 27% year-over-year increase and establishing itself as a strong global contender.

Founded in 1986, Geely aims to be a top-tier, competitive Original Equipment Manufacturer, evident in its strategic partnerships and continuous R&D investments. Officially known as Zhejiang Geely Holding Group, the brand continues to innovate and maintain high quality, strengthening its global reputation and growth.

Verdict

Geely's rapid growth and innovation have firmly established it as a major player in the global automotive market. With strategic investments, strong partnerships, and a significant increase in sales, Geely continues to enhance its reputation and expand its influence worldwide.

Also Read: Subaru BRZ Revs Up With Exciting Updates For 2025