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ABU DHABI: Toyota Motor Corporation has declared that it will compete in the 10-Hour Endurance Race, which is set to take place on December 22 and 23 at Thailand's Chang International Circuit, as part of the Idemitsu Super Endurance Southeast Asia Trophy 2023. Toyota's involvement in this event is consistent with the growing trend of businesses leveraging motorsports to improve brand engagement and affinity among automotive enthusiasts.
Key Takeaways
Which vehicles will Toyota use to participate in ROOKIE Racing?
Toyota's three-car lineup for ROOKIE Racing consists of the CP ROOKIE PRIUS CNF-HEV GR concept, the ORC ROOKIE GR Corolla H2 concept, and the ORC ROOKIE GR86 CNF concept.
What kind of fuel is the hydrogen-powered Corolla in the Thailand 10-Hour Endurance Race going to use?
The hydrogen-powered Corolla that is prepared to compete in the Thailand 10-Hour Endurance Race will be powered by biogas from food waste and poultry farms.
Toyota will compete in ROOKIE Racing with a three-vehicle lineup that includes the newly introduced Prius HEV powered by carbon-neutral fuel, the CP ROOKIE PRIUS CNF-HEV GR concept, the ORC ROOKIE GR86 CNF concept, and the ORC ROOKIE GR Corolla H2 concept, which is essentially a hydrogen-powered Corolla.

Toyota continues its carbon-neutral program with a hydrogen-powered Corolla and a GR86 that runs on carbon-neutral fuel. Both vehicles will be tested in the Thailand 25-Hour Endurance Race in 2022. Toyota launched a racing-ready HEV and improved the Prius for racing, emphasizing both driving enjoyment and fuel efficiency. The hydrogen-powered Corolla that is prepared to compete in the Thailand 10-Hour Endurance Race will be powered by biogas from food waste and poultry farms.
Toyoda Chairman Akio (Morizo), Daisuke Toyoda, Tatsuya Kataoka, Masahiro Sasaki, Hiroaki Ishiura, Naoya Gamo, Kazuya Oshima, Kenta Yamashita, Keizo Kato, and Hibiki Taira are among the drivers who will race for Toyota at the event. The driver of the Prius will be Kachorn Chiaravanont, a member of the Charoen Pokphand Group Executive Committee.
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