Ad
Ad


ABU DHABI: Toyota Motor Corporation has declared that it will compete in the 10-Hour Endurance Race, which is set to take place on December 22 and 23 at Thailand's Chang International Circuit, as part of the Idemitsu Super Endurance Southeast Asia Trophy 2023. Toyota's involvement in this event is consistent with the growing trend of businesses leveraging motorsports to improve brand engagement and affinity among automotive enthusiasts.
Key Takeaways
Which vehicles will Toyota use to participate in ROOKIE Racing?
Toyota's three-car lineup for ROOKIE Racing consists of the CP ROOKIE PRIUS CNF-HEV GR concept, the ORC ROOKIE GR Corolla H2 concept, and the ORC ROOKIE GR86 CNF concept.
What kind of fuel is the hydrogen-powered Corolla in the Thailand 10-Hour Endurance Race going to use?
The hydrogen-powered Corolla that is prepared to compete in the Thailand 10-Hour Endurance Race will be powered by biogas from food waste and poultry farms.
Toyota will compete in ROOKIE Racing with a three-vehicle lineup that includes the newly introduced Prius HEV powered by carbon-neutral fuel, the CP ROOKIE PRIUS CNF-HEV GR concept, the ORC ROOKIE GR86 CNF concept, and the ORC ROOKIE GR Corolla H2 concept, which is essentially a hydrogen-powered Corolla.

Toyota continues its carbon-neutral program with a hydrogen-powered Corolla and a GR86 that runs on carbon-neutral fuel. Both vehicles will be tested in the Thailand 25-Hour Endurance Race in 2022. Toyota launched a racing-ready HEV and improved the Prius for racing, emphasizing both driving enjoyment and fuel efficiency. The hydrogen-powered Corolla that is prepared to compete in the Thailand 10-Hour Endurance Race will be powered by biogas from food waste and poultry farms.
Toyoda Chairman Akio (Morizo), Daisuke Toyoda, Tatsuya Kataoka, Masahiro Sasaki, Hiroaki Ishiura, Naoya Gamo, Kazuya Oshima, Kenta Yamashita, Keizo Kato, and Hibiki Taira are among the drivers who will race for Toyota at the event. The driver of the Prius will be Kachorn Chiaravanont, a member of the Charoen Pokphand Group Executive Committee.
Ad

The 2026 Toyota Yaris sedan arrives in the UAE with a sleek fastback-inspired design, standard ADAS safety features, Apple CarPlay connectivity, and a fuel-efficient 1.5L engine. Explore its price, features, specifications, and why it remains a strong value-for-money sedan.
16-Jun-2026 01:22 PM

The updated 2027 Volvo XC40 has been spotted testing in Spain with refreshed styling, a larger infotainment screen, new technology features, and mild design updates. Here's what UAE buyers can expect.
16-Jun-2026 12:53 PM

Suzuki has unveiled the Fronx Sports Edition with a sporty body kit, 17-inch black alloy wheels, new exterior styling elements, and premium cosmetic upgrades. Check out all the details.
15-Jun-2026 01:21 PM

Read our Geely EX5 EM-i UAE review covering price, range, fuel economy, features, ownership costs, performance, and whether this plug-in hybrid SUV is worth buying in 2026.
15-Jun-2026 01:05 PM

The fourth-generation Hyundai i20 has been revealed ahead of its official debut. Discover its bold new design, futuristic cabin, expected engine options, features, and potential UAE launch timeline.
12-Jun-2026 01:01 PM

The new Jaecoo J5 has launched in the UAE with prices starting from AED 64,900. Check out its variants, features, engine specifications, safety technology, interior highlights, and availability details.
12-Jun-2026 12:46 PM
Ad