Stellantis Unveils $10 Billion Investment Plan to Revive Iconic V8 Muscle Car and Boost US Division

Stellantis has come up with a new plan to boost profits, and one of the core strategies is to blast from the past. The leading automaker now aims to invest a whopping $10 billion in its US division. Some of this amount will also be used to revive the iconic V8 muscle car in Dodge’s lineup.

Stellantis management team, led by new CEO Antonio Filosa, announced $5 billion of new funding for North American activities earlier this week, as stated by Bloomberg. With this allocated fund, the new management thinks it will help the company regain its market position and improve overall business health.

The investment will benefit Stellantis’ brands like Jeep as well as Chrysler, which is likely to get more models rather than just having minivans in its portfolio. One of the exciting things about this news is the strategy to revive the Dodge V8 muscle car.

Last year, Dodge reported that the old Hemi V8 from now-discontinued Challenger and previous generation Charger will not fit in the architecture of the new Charger, which is built around the Stellantis STLA Large platform and designed to fit either the Hurricane inline six-cylinder engine or electric motors.

But earlier this summer, Dodge CEO Matt McAlear also hinted that the flagship Hemi V8 engine can be tuned to fit in the structure of the new Charger. Reports also state that Dodge may re-release a Hellcat-style model, possibly reintroducing HEMI-powered heritage that made its muscle cars popular in the global market.

Previously, Dodge also tried bringing an all-electric Charger Daytona SRT Banshee with 900 horsepower. However, after understanding customer intent of considering the V8 option instead of the all-electric setup, the brand has again shifted its focus to develop twin-turbo inline six and V8 engines that would power the next generation of Charger range.