SOUEST UAE Expands Presence With Grand Opening of New Abu Dhabi Showroom

SOUEST UAE has officially inaugurated its third showroom in the UAE, with the grand opening of Abu Dhabi, marking a significant milestone in regional expansion under Elite Group Holding. Known for producing technologically advanced SUVs, the Chinese automobile manufacturer has opened a brand new showroom after the success of Dubai showrooms, underscoring growing demand for SOUEST vehicles in the country.

As part of the event celebration, SOUEST also gave a preview of its upcoming S08DM, a seven-seater plug-in hybrid SUV scheduled to launch in early 2026. The SOUEST S08DM comes with advanced dual-mode hybrid technology that promises an impressive 355 hp of power output and 530 Nm of torque, blending strong performance with eco-friendly efficiency.

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The 520-square-meter Abu Dhabi showroom, which opened to the public in September this year, presents SOUEST UAE's full range of vehicles, including S06, S06 DM (PHEV), S07, and S09. It also gives a premium customer experience, with dedicated services like a cafe, kids' play area, accessories zone, and private parking.

Currently, SOUEST is also offering exclusive showroom launch offers and giveaways across its entire lineup available for sale in the UAE. After debuting in the UAE market in early 2025, the Chinese automobile manufacturer has gained significant attention under Elite Group Holding, driving its Ease Your Life philosophy that focuses on practicality, modern design, and smart technology integration. The Abu Dhabi showroom not only enhances the brand's retail footprint but also functions as a strategic hub to support customer engagement and after-sales excellence across the region.

Elie Nehme, Senior General Manager at SOUEST UAE, said that the opening of the brand's new showroom in Abu Dhabi marks a proud and strategic milestone in SOUEST UAE's growth journey. Expanding into a capital showroom brand's long-term vision to bring advanced mobility solutions closer to customers across the country. Abu Dhabi offers a dynamic and forward-thinking market, and the new showroom shares SOUEST's commitment to customer experience, innovation, and sustainability.