Skoda Expands in the UAE With Opening of Showrooms in Dubai and Abu Dhabi

Skoda plans to accelerate its growth in the UAE by launching two new flagship showrooms. One Skoda showroom is located on Airport Road in Abu Dhabi, and another is planned to open soon on Sheikh Zayed Road in Dubai. Opening two Skoda showrooms in the UAE will bring European engineering excellence and a digital-first customer experience closer to Emirati premium car buyers.

The opening of new Skoda showrooms is considered a major milestone towards the brand’s regional expansion strategy to triple its sales volume in the UAE in the next five years. This revenue growth projection includes three consecutive years of annual double-digit growth in Abu Dhabi, driven by the increasing demand for European products with cutting-edge technology and exceptional value.

The new Skoda showroom opened in Abu Dhabi and in Dubai spans over 1,000 sqm and is designed to elevate the automotive buying experience. In these flagship Skoda showrooms, the customers will have access to all Skoda cars, including the new Octavia and all-new Kodiaq, to the compact Kushaq SUV. All these models are backed by Skoda’s 130 years of European manufacturing heritage. As the demand for premium range sedans and SUVs is growing in the UAE, Skoda’s updated lineup is well-positioned to meet the demand and preferences of car buyers in the country.

Emre Dogueri, GM of Skoda at Ali & Sons, said that Skoda is redefining the automotive retail experience in the UAE. The new Skoda showrooms showcase the ambition for growth and reflect value, engineering excellence, and customer focus.

Along with retail sales of Skoda cars, these new facilities are designed to support the full ownership journey, including integrated used car displays and access to Skoda’s comprehensive aftersales support. It includes a dedicated Skoda service network in Mussaffah, Abu Dhabi, Al Ain, Deira, Dubai, and the under-construction AL Quoz, Dubai facility.

All new models in Skoda’s lineup come with a multi-year factory warranty, roadside assistance, and a complimentary service plan. While the Abu Dhabi showroom of Skoda Auto has opened, the Dubai showroom of Skoda will open in July. Skoda also has plans to open new retail showrooms in Sharjah and the Northern Emirates in the coming months.