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Nissan launches its manufacturer-backed roadside assistance program in the Middle East, ushering in a new standard for vehicle support and customer convenience.
Nissan introduces Nissan Assistance in the Middle East, a manufacturer-backed program enhancing ownership with tailored, reliable support, innovation, and convenience.

Nissan Assistance offers more than standard roadside services, ensuring customer peace of mind with innovative features. These include onsite support for minor mechanical and electrical repairs, flat tire replacements, and battery boosts.
The program also provides towing to the nearest authorized Nissan service center in case of breakdowns. Additionally, it includes unique benefits like sand recovery coverage for up to 10 kilometers in desert areas.
Customers also enjoy lockout assistance, fuel delivery, and seamless connectivity via QR code or WhatsApp, ensuring fast and efficient support.
Thierry Sabbagh, Divisional Vice President, emphasized the program's aim to enhance ownership experiences: “Nissan Assistance sets a new standard for convenience and care, giving customers the confidence to drive worry-free.”
The program features a multilingual call center for quick solutions, with skilled technicians delivering timely onsite support. Real-time updates via WhatsApp live tracking ensure transparency and peace of mind for customers.
Nissan Assistance ensures peace of mind during international travel with unique benefits:
Breakdowns Abroad: Free hotel stays for up to three days.
Extended Repairs: Complimentary flights if repairs take over 72 hours.
City Convenience: Taxi services within city limits during breakdowns.
These offerings make Nissan Assistance an exceptional program, providing unmatched support during unexpected situations.
Nissan Assistance is now offered in Bahrain, UAE, Oman, Kuwait, Qatar, Jordan, and Lebanon, with five years of support for customers. Expansion plans are in progress to bring this innovative program to more markets, enhancing accessibility.
Enhancing Ownership Experience
Nissan Assistance reflects Nissan’s commitment to customer satisfaction, delivering extensive services and unparalleled convenience. It redefines roadside assistance, ensuring a smooth and reassuring experience for drivers across the Middle East.
Nissan Assistance sets a new standard for roadside support in the Middle East, offering comprehensive services that prioritize customer convenience and peace of mind. With its range of innovative features, including multilingual support, real-time tracking, and exclusive benefits like desert recovery and international travel assistance, the program ensures a seamless ownership experience. As it expands across the region, Nissan Assistance demonstrates the brand's dedication to enhancing customer satisfaction and redefining vehicle support in the automotive industry.
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