Nissan Announces Leadership Changes in AMIEO Region as Part of Re:Nissan Recovery Plan

Nissan has officially revealed leadership changes in its AMIEO region (Africa, Middle East, India, Europe, & Oceania), as part of its Re:Nissan recovery plan. The leadership changes in Nissan will be effective from October 1, 2025, when Massimiliano (Max) Messina will assume the role of Chairperson of the Nissan AMIEO region. This role will require full leadership of operations across three continents, 140 countries, with 5 plants, 13,000 workforce, and 26 models for sale.

Messina, currently 54 and serving as VC and SVP, Chief Finance, Administration, and Strategy, at Nissan AMIEO, joined the company in 2022 with extensive experience in global and international roles across automobile, retail, and industrial manufacturing within finance and operations. His appointment is crucial to ensure continuity in the region, alignment with global objectives, and maintaining strong partnerships with Renault, Mitsubishi, and other key players.

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The appointment of Max Messina comes into the news when Nissan is gearing up to introduce four electric vehicles to Europe and follows the successful launches of models including Patrol and Magnite in the Middle East and Africa.

Showcasing gratitude, Messina stated that he is honored to take this responsibility at the critical moment for Nissan and feels proud to lead the team that is already working tirelessly to both transform the company and deliver fantastic vehicles to the customers across the AMIEO region.

It will also enable Guillaume Cartier, Nissan Chief Performance Officer and Chairperson of the AMIEO region, to focus more on his global responsibility. To succeed Messina, Victorino (Vito) Esnaola will be appointed as SVP, Finance & IT for the AMIEO region. Esnaola, currently 52, holds the position of Finance Divisional General Manager and joined Nissan in 2015 as Finance Director for NMISA (Spain), before becoming Finance VP for Europe in 2019 and taking a global role in 2024. With his new role, he will be reporting directly to Messina.

Under the Re:Nissan recovery plan, the Japanese automobile manufacturer is targeting to hit profitability again and build a competitive presence in key global markets, which also includes the Middle East.