
The exclusive partner of Jetour in the UAE, Elite Group Holding, has announced a major milestone: The brand witnessed 230% YoY growth from 2023 to 2024. The achievement underscores the brand’s increasing footprint in the UAE’s competitive automobile market, led by bold product strategy and strategic expansion efforts.

Since it entered into the region, Jetour has become popular for its capable vehicles and affordable pricing. Jetour’s vehicle, with its distinctive exterior design and feature-packed interior, quickly became an attractive option for UAE SUV buyers. The brand’s growth in the UAE is further supported by its increasing retail presence, with the recently inaugurated showrooms in Deira, AL Quoz, and Abu Dhabi.
As part of its 2025 strategy, the Chinese automaker is introducing the T2 iDM, a plug-in hybrid variant of the flagship T2 SUV. The new iteration has intelligent energy management systems to ensure optimal fuel efficiency and superior off-road performance.
Additionally, Jetour T1, which debuted in December 2024, has already started hitting the roads of the UAE. With its urban appeal and unmatched performance, it offers a new dimension to the T-Series lineup.
GM of Jetour UAE, Jesico Gonsalves, said that the remarkable reception of Jetour in the UAE highlights the brand’s ability to match the requirements of modern drivers. The growth showcases the trust of customers and the positive outcome of Jetour’s strategic partnership with Elite Group Holding.

UAE shoppers are becoming more selective, with value, trust, quality and reliability increasingly driving brand-switching decisions.Price still matters, but consumers are also researching products, comparing alternatives and checking reviews.For brands, earning trust and proving value is becoming more important than simply having a famous name.
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