Jan Scheidgen Joins Al Nabooda Automobiles as Audi GM to Drive Bold Innovation

Key Highlights

• Jan Scheidgen appointed as General Manager of Audi at Al Nabooda Automobiles.

• Over 20 years of international experience in the automotive industry.

• Held senior roles at brands like Škoda, Volkswagen, Fiat, BMW, and Nissan.

• Expertise in leading luxury automotive brands across the Middle East.

• Focus on growing Audi's market share and enhancing customer experience in the UAE.

Al Nabooda Automobiles, the official Audi importer for Dubai and the Northern Emirates, is happy to announce Jan Scheidgen as its new General Manager. With over 20 years of global experience in the automotive industry, Scheidgen’s appointment highlights Audi’s focus on innovation, great customer service, and leading the luxury car market in the UAE.

Jan Scheidgen's Distinguished Career

Scheidgen brings extensive experience from a career spanning nine countries and various senior positions in the automotive industry. He started his journey at Škoda’s headquarters under the Volkswagen Group and later became Marketing Director for Volkswagen China, the world’s largest car market. His notable achievements include:

• Managing Fiat Germany as its Managing Director
• Serving on Fiat Chrysler’s Asia Pacific Executive Committee
• Leading luxury brands like BMW, Nissan, Infiniti, Jeep, and Alfa Romeo across the Middle East
• With deep expertise in the region, Scheidgen has played a key role in the success of premium brands in Saudi Arabia, Kuwait, and the UAE.

CEO's Comments on Jan Scheidgen's Appointment

K. Rajaram, CEO of Al Nabooda Automobiles, shared his excitement, saying:

“We are delighted to have Jan join the Al Nabooda team. His outstanding leadership skills and strong knowledge of the Middle Eastern market make him an ideal choice to lead Audi’s next chapter in Dubai and the Northern Emirates. We are confident that his forward-thinking approach will elevate customer experience and drive innovation in the luxury car industry.”

Jan Scheidgen's Vision for Audi in the UAE

Commenting on his appointment, Scheidgen said:

“It’s an honor to join Al Nabooda Automobiles, one of the region’s most respected automotive groups. This is a great opportunity to help shape the future of mobility in one of the world’s most dynamic markets. I’m excited to collaborate with our skilled team to enhance the customer experience and build on Audi’s strong reputation for excellence and innovation in the UAE.”

Driving Growth and Innovation in the UAE's Automotive Market

In his new position, Scheidgen will lead Audi’s strategic operations in the region, with a focus on:

• Growing Audi’s market presence and increasing its share
• Providing top-quality after-sales service
• Strengthening Audi’s position as a leader in the UAE’s competitive automotive market

His leadership will be instrumental in advancing the future of mobility through Audi’s cutting-edge technology and dedication to premium quality.

Verdict

Jan Scheidgen’s appointment as General Manager of Al Nabooda Automobiles marks a significant step forward for Audi in the UAE and the wider region. With his extensive experience and proven leadership in the automotive industry, Scheidgen is well-positioned to drive growth, enhance customer experiences, and reinforce Audi’s reputation for excellence and innovation. His strategic vision will play a pivotal role in shaping the future of mobility and solidifying Audi’s leadership in the competitive luxury automotive market.