Hyundai Motor Company Wins 8 International Design Excellence Awards for Innovation and Design

Hyundai Motor Company has again been recognized for its cutting-edge innovation and industry-leading product offering. It received eight honors across different categories by the globally recognized International Design Excellence Awards (IDEA).

Launched in 1980 by the Industrial Designers Society of America (IDSA), the IDEA is one of the most esteemed design competitions that every year celebrates outstanding design achievements across various categories.

In the automotive category, IDEA recognized Hyundai’s electrified large SUV called IONIQ 9 by awarding it Bronze, whereas the brand’s premium SUV, all-new Palisade, and hydrogen-electric concept, INITUM, were awarded the tag of finalists.

In the Environments category, the CX Smart Farm at Hyundai Motor Group Innovation Center Singapore (HMGICS) was awarded silver, whereas the Na Oh restaurant was selected as a finalist. Both project describes Hyundai’s expertise in brand design and marketing.

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The CX Smart Farm is the world’s first interactive, robotics-based smart farm, and it has also received the Curator’s Choice Award, a distinction granted to only one project per year. With this, Hyundai has marked its second consecutive win, following the 2024 honor for the Hyundai Heritage: Retrace Collection Book “PONY”.

In the Commercial & Industrial category, the X-ble Shoulder, an industrial wearable robot developed by Hyundai Motor and Kia’s robotics LAB collectively, was recognized as a finalist. In the Service Design Category, the Automatic Charging Robot Service was also given a Finalist honor.

Along with IDEA, Hyundai has also been recognized in other major global design excellence awards, including the iF Design Award, the Red Dot Design Award, and the Good Design Award.