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Introduction of new models like the Ford F-150, Mustang Mach-E, and the 2025 Expedition Tremor, boosting Ford’s presence in the region.
The electrified Ford Mustang Mach-E and Territory Hybrid demonstrate Ford’s commitment to offering eco-friendly options in the Middle East.
Ford’s 2025 models offer cutting-edge tech like Terrain Management Systems, intelligent 4WD, and hybrid powertrains for improved performance and efficiency.
Launch of the FordPass app and Ford Connected Services in the UAE and Saudi Arabia, offering features like car pre-cooling, online booking, and Express Service.
Ford plans to open a new parts distribution center in the UAE in January 2025 to ensure quicker delivery and reduce downtime for customers.
Ford's sales in the Middle East have doubled since 2022, thanks to strong partnerships and a varied product lineup. Kay Hart, President of Ford International Markets, emphasized the region's role in global growth at Dubai’s Beyond the Blue Oval event. She also discussed Ford’s focus on connected services, electrification, and infrastructure expansion.
Ford has launched new 2025 models to drive its growth in the region. These additions aim to strengthen Ford’s position as a leading brand in the Middle Eastern automotive market.

The 2025 Ford F-150, newly launched in the Middle East, enhances Ford’s most exciting and diverse lineup yet. Offering multiple trims, it stands out with advanced off-road capabilities, smart safety features, and cutting-edge technology. Whether for work or weekend adventures, this rugged yet refined truck combines comfort with raw power for an exceptional driving experience.
Engine options include a 3.5-liter V6 turbo delivering 400 hp and 678 Nm of torque, a 3.5-liter hybrid V6 producing 430 hp and 773 Nm, and a 5.0-liter V8 offering 400 hp and 556 Nm, all ensuring robust performance.

Ford is set to launch the Mustang Mach-E in the Middle East next year, offering two battery options with an estimated range of 350 to 450 km. This performance-focused electric SUV will join Ford’s popular lineup, including the Territory, Taurus, and F-150. Designed to accommodate up to five adults, it blends style with practicality.
With impressive acceleration, the Mach-E reaches 0-100 km/h in just 3.3 seconds. Its launch highlights Ford's dedication to electrification in the region, standing out in the UAE’s growing EV market with its sleek design, power, and range.

The full-sized Ford Expedition has been a favorite in the Middle East for over 20 years, and the 2025 Expedition Tremor elevates this legacy. It offers enhanced torque and horsepower, along with a Terrain Management System, Intelligent 4WD, and a unique Rock Crawl mode. With 10.6 inches of ground clearance and 33-inch all-terrain tires, it’s built to conquer any terrain, from rugged trails to the GCC deserts.
The Ford Territory, the region's best-selling SUV, will debut in an electrified version in 2025. The Territory Hybrid combines advanced safety features, spacious interiors, and practical design with a fuel-efficient hybrid powertrain. By blending traditional combustion with electric power, it delivers improved efficiency without compromising performance. This new hybrid model is an ideal choice for drivers seeking an eco-friendly option in the region.
In 2025, Ford will launch the FordPass app and Ford Connected Services in the UAE, followed by Saudi Arabia, featuring convenient functions like pre-cooling the car before use. These services are designed to improve customer experience with features such as pickup and delivery, online booking, and Express Service for regular maintenance.
Ford also plans to open a new parts distribution center in the UAE in January 2025, aiming to reduce downtime and ensure quicker delivery for customers.
Ford’s 2025 plans for the Middle East include exciting new models, electrification efforts, and enhanced customer services. The introduction of the FordPass app, Ford Connected Services, and a new parts distribution center highlights the brand’s commitment to improving customer experience and efficiency.
With the launch of the electrified Mustang Mach-E, the powerful F-150, and the new Territory Hybrid, Ford is solidifying its presence in the region, catering to both performance and eco-conscious drivers. These moves reflect Ford's continued dedication to innovation and growth in the Middle Eastern automotive market.
Also Read: New Porsche Taycan GTS Facelift Revealed With Improved Performance
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