BYD-Backed DENZA Launches in Saudi Arabia, Bringing Premium Hybrid SUVs to the Kingdom

[DENZA's Saudi Launch Signals a New Chapter for Vision 2030 Mobility]

DENZA Officially Lands in Saudi Arabia: Al-Futtaim Opens Flagship Showrooms in Riyadh & Jeddah, More Premium NEVs Coming Soon

RIYADH, Saudi Arabia — July 23, 2026

Al-Futtaim has officially launched DENZA, BYD Group's premium new energy vehicle (NEV) brand, in Saudi Arabia, marking a significant milestone in the Kingdom's rapidly expanding electric and hybrid vehicle market. The launch introduces Saudi customers to DENZA's premium lineup through dedicated flagship showrooms in Riyadh and Jeddah, reinforcing the company's commitment to expanding sustainable mobility across the region.

As Saudi Arabia accelerates its transition toward cleaner transportation under Saudi Vision 2030, DENZA enters the market with advanced hybrid technology, premium craftsmanship, and intelligent mobility solutions designed for both urban lifestyles and adventurous driving.

Key Highlights

• DENZA officially launches in Saudi Arabia under Al-Futtaim
• Flagship showrooms open at I-Mall, Riyadh, and Al Shati District, Jeddah
• Expansion into the Eastern Province already planned
• Initial lineup includes the DENZA B5 and DENZA B8 premium SUVs
• Both models feature Super Hybrid Dual Mode Off-Road (DMO) technology
• DENZA Z and DENZA Z9GT scheduled to arrive later in 2026
• Brand philosophy centered on "Technology Drives Elegance"
• Backed by BYD Group, with over 120,000 engineers, 11 research institutes, and approximately 52 patents filed every working day
• Launch aligns with Saudi Vision 2030's sustainable mobility goals
• Al-Futtaim confirms a long-term strategy focused on nationwide growth and customer-centric expansion

Al-Futtaim Brings DENZA's Premium Experience to Saudi Arabia

Saudi consumers can now explore DENZA's latest premium new energy vehicles at newly inaugurated flagship showrooms located at I-Mall in Riyadh and Al Shati District in Jeddah. These state-of-the-art facilities provide customers with hands-on access to the brand's advanced technologies, electrified powertrains, and expert product consultants.

The company has also announced plans to expand into the Eastern Province, strengthening DENZA's retail footprint across Saudi Arabia and making its premium NEV range accessible to more customers in the Kingdom.

The Saudi launch builds on Al-Futtaim's successful introduction of DENZA in the UAE while complementing its expanding BYD showroom network across major Saudi cities, including Abha, Khurais, and Mall of Dhahran.

Supporting Saudi Vision 2030 with Sustainable Mobility

DENZA's arrival comes at a pivotal time as Saudi Arabia continues investing in electric mobility, smart transportation, and sustainable infrastructure under Saudi Vision 2030.

The premium NEV brand aims to deliver a combination of luxury, innovation, efficiency, and intelligent technology that meets the evolving expectations of Saudi drivers while contributing to the Kingdom's long-term sustainability ambitions.

Commenting on the launch, Jerome Saigot, Managing Director of Al-Futtaim BYD Group KSA, said the Saudi market is experiencing increasing demand for vehicles that combine cutting-edge technology, distinctive design, and everyday practicality. He added that Al-Futtaim's long-term strategy focuses on understanding local customer needs, expanding the product portfolio, and building a strong nationwide presence.

DENZA B5 and B8 Lead the Saudi Lineup

The Saudi lineup begins with two premium SUVs—the DENZA B5 and DENZA B8—both equipped with the brand's advanced Super Hybrid Dual Mode Off-Road (DMO) technology.

Designed to deliver powerful performance alongside excellent efficiency, the SUVs are engineered for both daily city driving and demanding off-road adventures. They combine premium interiors, intelligent driving features, and modern styling while maintaining the capability expected from adventure-oriented SUVs.

Built around DENZA's global philosophy, "Technology Drives Elegance," both models showcase the brand's focus on sophisticated design, advanced engineering, and next-generation mobility solutions.

DENZA Z and Z9GT Coming Later This Year

Al-Futtaim has confirmed that the Saudi portfolio will continue expanding later in 2026 with the introduction of the DENZA Z and the DENZA Z9GT.

Both vehicles made their global appearance at the Goodwood Festival of Speed, attracting significant attention for their advanced technology, premium design, and performance-oriented engineering.

Their arrival will further strengthen DENZA's presence in Saudi Arabia by offering customers a broader range of premium new energy vehicles across multiple segments.

Powered by BYD's Global Innovation

DENZA benefits from the extensive engineering expertise of its parent company, BYD Group, currently recognized as the world's leading new energy vehicle manufacturer by sales.

BYD's global research and development network includes more than 120,000 engineers working across 11 dedicated research institutes. Together, they generate an average of 52 patent applications every working day, reflecting the company's relentless investment in innovation, electrification, and intelligent mobility technologies.

This strong engineering foundation enables DENZA to deliver premium vehicles equipped with advanced safety systems, electrified performance, connected technologies, and future-ready mobility solutions.

Conclusion

The official launch of DENZA marks another important milestone in Saudi Arabia's rapidly evolving automotive landscape. With flagship showrooms now open in Riyadh and Jeddah, additional expansion planned for the Eastern Province, and more premium models arriving later this year, Al-Futtaim is positioning DENZA as a serious contender in the Kingdom's growing new energy vehicle market.

Backed by BYD's world-leading technology and aligned with the ambitions of Saudi Vision 2030, DENZA enters Saudi Arabia with a compelling blend of luxury, innovation, intelligent mobility, and sustainable performance, setting the stage for an exciting new chapter in the country's premium NEV segment.