BMW Unveils Groundbreaking iX3 and Future Mobility Innovations at IAA Mobility 2025

At IAA Mobility 2025, BMW has gained spotlight with the global debut of the all-new BMW iX3. It is the first model to be based on BMW’s much-anticipated Neue Klasse platform. This technological evolution not only marks a new chapter for the brand’s electric lineup but also introduces a new technology that aims to redefine the future of mobility.

New Era Begins With BMW iX3

BMW’s launch of the all-new BMW iX3 at the IAA Mobility Summit and its Open Space experience at Max-Joseph-Platz reflects the brand’s intention to lead the position in the current automotive landscape where hybrid and electrified models are gaining the attention of global customers. The new iX3 brings a futuristic interpretation of electrified mobility with critical advancements in terms of digitalization, interior experience, and charging innovation.

As being developed on the Neue Klasse platform, the iX3 comprises BMW’s sixth-generation eDrive technology, the immersive Panoramic iDrive, and bidirectional charging capability. It enables users to charge their homes or feed back into the public grid, which is said to be a transformative feature in electric mobility.

BMW’s all-new Panoramic iDrive features a full-width windshield and a new user interface with state-of-the-art controls and superior interactivity. The German automaker has developed this technology entirely in-house and will now make it standard across all upcoming BMW models. The new Heart of Joy high-performance computing unit further enhances the driving dynamics, while the bidirectional charging feature enables iX3 to interact with home and public energy infrastructure with vehicle-to-home and vehicle-to-grid systems.

MINI and BMW Motorrad Also Gaining Sportlight

MINI also brought two bold JCW show cars, celebrating the brand’s motorsport heritage and British identity. Showcased at MINI Pavillon and Max-Joseph-Platz, MINI’s show cars are inspired by fashion and lifestyle energy. These models aim to attract customers who love design and performance. On the other hand, BMW Motorrad gave a glimpse of urban two-wheel mobility, revealing the BMW CE 02 and CE 04 electric scooters. At the event, the futuristic BMW Vision CE was also teased as the next premium city two-wheeler.

BMW Celebrates Heritage While Focusing on Future Growth

Presented as a symbol of continuity, the BMW 1500 from 1961 made a special appearance at the IAA Summit. Alongside the BMW 1500, BMW also presented the BMW iX3, BMW i4, BMW i5, and BMW i7, as well as the plug-in hybrid BMW M5 Touring. The German automaker also showcased the BMW iX5 Hydrogen, taking a step forward towards hydrogen mobility.

BMW Welt & Museum for City-Wide Celebration

A new high-performance charging hub was introduced at BMW Welt, which showcases the brand’s commitment to making EV adoption accessible with the establishment of cutting-edge infrastructure. Guests were also able to experience BMW’s interactive sessions and learn about BMW Charging services. The BMW Museum unveiled the DigiTour, a digital guide that offers a rich interactive experience about the history and design legacy of BMW.