Audi Plans To Remove Its Four-Ring Logo In China

Key Highlights

• Audi will remove its traditional four-ring logo from nine new electric models made for the Chinese market.

• The decision is influenced by Audi's partnership with SAIC Motor and aims to align with brand strategy in China.

• The change has not yet been officially confirmed by Volkswagen Group or Audi.

• The move could generate strong reactions, as previous logo changes have faced criticism from Audi fans.

• The new electric vehicles will use a new platform with batteries from CATL, motors from IM Motor, and driver-assist tech from Momenta.

Audi's new electric vehicles for China will not feature the brand's traditional four-ring logo, as reported by Reuters.

Audi plans to remove its classic four-ring logo from nine new electric models made in China. This move, influenced by its partnership with SAIC Motor and branding, hasn't been confirmed by Volkswagen Group or Audi yet. This comes after the global reveal of the all-electric Audi A6 e-tron. Audi’s decision to change the logo for these new electric vehicles has surprised many, as past logo changes have been met with strong reactions from fans and could spark more criticism.

Audi's famous rings symbolize the 1932 merger of Wanderer, Horch, Audi, and DKW into Auto Union.

The new electric vehicle project called 'Purple,' plans to develop nine electric models by 2030 through its partnership with SAIC. These EVs will use a new platform and feature batteries from CATL, motors from IM Motor, and driver-assist technology from Momenta.

Porsche and Audi updated their electric vehicle plans in July 2025, recognizing that the shift will take longer than expected. Audi plans to switch to an all-electric lineup by 2033, with hybrid models introduced in the meantime. The Audi A5 will be the last petrol-only car before this transition.

Verdict

Audi plans to drop its iconic four-ring logo from nine new electric models specifically made for China, reflecting a strategic move influenced by its partnership with SAIC Motor. This change, which has not been officially confirmed by Volkswagen Group or Audi, marks a significant shift in brand presentation and could stir mixed reactions among Audi enthusiasts.

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