Audi, Al Nabooda Automobiles Opens New Showroom in Dubai

Audi, Al Nabooda Automobiles has strengthened its market position by opening a new facility in Dubai, considering it as Audi’s progressive retail showroom and setting a global benchmark for the brand. The showroom has been designed and developed to deliver an immersive, digitally integrated destination and elevate the Audi customer experience with its streamlined services, thoughtful design, and cutting-edge technology.

In the opening of the new Audi showroom in Dubai, senior executives from Audi AG, including Marco Schubert, a member of the executive board for sales and marketing, and Viktoria Kaufmann-Rieger, director of sales overseas, marked their presence. Additionally, Rene Koneberg, MD of Audi Middle East, Victor Dalmau, COO of Audi, Al Nabooda Automobiles, and Jan Scheidgen, GM of Audi, Al Nabooda Automobiles, took part in the grand opening of the new Audi facility. The event also witnessed participation from local partners, including representatives of Dubai Police, media guests, and esteemed Audi customers.

The new showroom of Audi in Dubai spans over three floors, covering a diverse portfolio of German luxury car manufacturers. The three floors are enriched with flagship sedans and SUVs to Audi-approved pre-owned vehicles, high-performance Audi Sport models, and a full electric e-tron range. The space is designed to reflect a luxury and comfortable environment and ensure that each luxury car buyer can find relevant models to purchase. For a compelling customer experience, Al Nabooda Automobiles has leveraged advanced technologies for seamless model exploration, hassle-free customer interaction, and proper engagement with the brand.

The opening night showcased Audi’s heritage with its vision for the future, presenting iconic models from Audi tradition, like the Audi 60 sedan, Audi 80, Audi GT 1983, Audi Quattro, Audi RS2, and Audi RS4. It included the first-ever regional debuts of Audi’s fully electric A6 e-tron and the latest generation of Audi Q5. The portfolio also includes the recently debuted models like Audi A5, Audi S5, Audi Q6 e-tron, and RS Q8.

The grand opening of the Audi showroom shows the brand’s increasing presence in the UAE’s luxury car market and its dedication to offering customers an excellent buying experience and flagship models with cutting-edge technologies and resources.