Al Tayer Motors Wins Three Major Ford Motor Company Awards

Al Tayer Motors is the exclusive importer and distributor of Ford and Lincoln vehicles in the UAE, and the company has recently received three awards from Ford Motor Company for its exceptional sales performance and customer service across the country.

Al Tayer Motors, a UAE-based importer and distributor of Ford and Lincoln vehicles, received the President's Award for New Vehicle Sales for both Ford and Lincoln. It was also awarded the Lincoln Excellence Award 2024 for achieving 59% combined sales growth during 2024. Ford Motor presented these honors at the recently organized Ford Middle East Distributor Conference in Dubai.

On this occasion, Ford Motor Company revealed that Al Tayer Motors achieved 64% YoY growth in Ford vehicle sales and a 21% surge in Lincoln sales. This significant achievement highlights Al Tayer's compelling customer experience and its dedication to operational excellence.

For Al Tayer Motors, winning the Lincoln Excellence Award is the result of overall annual sales performance in vehicle sales and customer satisfaction, which is visible through industry-leading Net Promoter Score that shows high ratings from Lincoln car buyers.

Ashok Khanna, CEO of Al Tayer Motors, stated that the company's sales and after-sales service team are committed to offering top-end service at every stage. Al Tayer continuously invests in staff training and service enhancements. The company is dedicated to improving the digital experience through the highly rated Al Tayer Motors app and ecommerce website, securing a smooth and enjoyable user experience and customer buying experience. These Ford Company awards showcase Al Tayer's hard work and dedication.

Ravi Ravichandran, President of Ford Middle East, appreciated Al Tayer Motors's continued leadership and strategic execution. He also highlighted Al Tayer as the most valuable distributor partner in the UAE, effectively delivering exceptional customer service and sales growth for both brands, Ford and Lincoln.

For future growth prospects, Ravichandran added that the exciting range of new product lineup that includes the new Ford Expedition, the Mustang Mach-E, and the new Ford Territory, as well as the new Lincoln Navigator, will further strengthen the brand's position in the region. These models are expected to maintain high sales momentum and assist Al Tayer in achieving expected growth levels in the UAE automotive market.

Along with Ford and Lincoln cars, Al Tayer Motors is also an exclusive importer and distributor of Ford Trucks, delivering superior sales and customer service performance.