Al Habtoor Motors Receives Mitsubishi Business Excellence Award

Mitsubishi's exclusive distributor in the UAE, Al Habtoor Motors, has once again showcased its industry leadership and excellence in customer service by winning top honors at the prestigious Mitsubishi Business Excellence Awards. This latest honor celebrates Al Habtoor Motors' relentless dedication to a customer-first philosophy and efforts to deliver an exceptional customer experience across all challenges of communication and touchpoints.

Al Habtoor Motors ranked on top among the global distributors of Mitsubishi vehicles and was awarded for its tailored and well-performing Marketing, CRM, Sales, and Aftersales departments. This holistic recognition ensures that the distributor is not only committed to providing the best-in-class customer experience but also to providing great value at every stage of the customer journey.

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While Al Habtoor's Marketing department helps with clear and targeted communication of Mitsubishi's value to target customers in the UAE, the CRM department ensures consistent customer engagement and retention. On the other hand, the Sales department offers personalized service and product expertise, and Aftersales maintains a lasting relationship with an impressive range of vehicle care services and a hassle-free Mitsubishi car ownership experience.

Mitsubishi Motors and Al Habtoor Motors hold over 40 years of partnership legacy. During the year-long partnership, Al Habtoor Motors has consistently ranked among the top-performing global distributors of this Japanese automobile manufacturing company. The latest award adds to its long list of recognitions, noting the successful and strategic collaboration between two major automotive leaders in the region.

With the shared vision of growth, unmatched quality, and customer-centricity, both brands have succeeded in strengthening Mitsubishi vehicles' footprint in the region, especially in the highly competitive and evolving automotive landscape.

The recognition also awards Al Habtoor Motors' customer-first approach, providing them with digital engagement to a showroom experience and attractive maintenance and aftersales packages. The company also uses advanced CRM systems that run targeted marketing campaigns and provide best-in-class service centers across the country, setting new standards of customer dealing in the automotive sector in the UAE.