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EXEED, a premium automotive brand with its exclusive dealer, Al Ghurair Motors, has opened its first showroom in Ras Al Khaimah. It is the brand’s fourth showroom in UAE, showcasing EXEED’s commitment to delivering a premium driving experience to buyers across the Emirate. The launch of the fourth EXEED showroom in RAK was inaugurated after a successful business operation in Dubai and Abu Dhabi.

Due to constant growth in the demand for premium SUVs in the Northern Emirates, EXEED launched the latest showroom strategically located in Ras Al Khaimah’s automotive district on Sheik Rashid Bin Saeed Street in Saqr Bin Mohammed City. The brand has continued refining its vehicle for a premium mobility experience and integrating high-end technology specifications to make its vehicles relevant to the current market landscape.
In the presence of EXEED stakeholders and representatives, including Ricky Mullins, Head of Business Development at Al Ghurair Motors, the grand opening was held on 25th February 2025. The fourth showroom by EXEED blends contemporary design and advanced technology to offer a seamless customer journey. Visitors to this showroom in Al Khaimah can explore EXEED models available in the UAE for sale, including the stylish EXEED TXL SUV, fashion-forward LX, and sleek EXEED RX; each of these models is well-engineered to perform exceptionally on urban cruise and long drives.
During the launch of the fourth EXEED showroom in the UAE, Al Ghurair Motors expressed that the Ras Al Khaimah showroom represented a significant milestone for EXEED as they expanded their reach to offer premium driving experiences to customers nationwide. They noted that Ras Al Khaimah is an important market, and this expansion reflected the growing demand for premium vehicles in the UAE. Additionally, EXEED emphasized its commitment to providing a seamless combination of quality, performance, technology, and innovation to enhance the driving experience for customers in the UAE.
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