AITO Partners With Abu Dhabi Motors: Huawei-Backed Luxury EV Brand Officially Enters UAE Market

Key Highlights:

• Strategic UAE entry - AITO partners with Abu Dhabi Motors' Performance Plus Motors for sales, service, and experience centers
• Flagship rollout underway - AITO 9 SUV in test drives; vehicles at Dubai port for imminent launch
• Huawei tech advantage - Luxury EVs with advanced AI, intelligent driving, and heat-resistant design target premium Middle East buyers

In a major move for China's premium EV sector, AITO, the luxury intelligent vehicle brand co-developed by Seres and Huawei, has signed a strategic partnership with Performance Plus Motors, a subsidiary of Abu Dhabi Motors (ADM), one of the UAE's leading luxury automotive dealer groups. Announced on February 6, 2026, in Chongqing, China, this deal marks AITO's official entry into the UAE luxury new energy vehicle (NEV) market and its first significant export foothold outside China.

The agreement was inked by Jason Wang, President of SERES AUTO Overseas BU, and Syed Faiz Karim, CEO of Abu Dhabi Motors. Performance Plus Motors will handle sales, delivery, after-sales service, and the establishment of brand experience centers across the UAE, ensuring a premium ownership experience tailored to the region's high-end buyers.

This partnership aligns perfectly with the UAE's accelerating shift toward sustainable mobility under initiatives like the UAE Green Agenda 2030. AITO brings advanced "software-defined" luxury EVs featuring Huawei's cutting-edge tech, including intelligent driving systems (like ADS 4.0), extreme-heat resilience suited to Gulf conditions, and seamless integration of AI and connectivity.

The flagship model, the AITO 9, a high-performance luxury SUV, has already started user test drives in the UAE, with vehicles arriving at Dubai port in preparation for launch. This positions AITO to compete directly in the premium segment against established European and American brands, capitalizing on the UAE's booming demand for luxury EVs amid oversupply from Chinese makers and strong government support for green tech.

Read More: Petrol & Diesel Price Prediction for March 2026 in UAE

Key specs and features making waves in the UAE include:

• Powertrain options - Available in pure EV and extended-range electric vehicle (EREV) variants, with dual-motor AWD setups delivering rapid acceleration (around 4.9 seconds 0-100 km/h in top configs) and top speeds up to 200 km/h.
• Huawei tech integration - Equipped with Huawei ADS (Advanced Driving System) up to ADS 4.0 levels, featuring LiDAR, multi-sensor fusion for intelligent autonomous driving, HarmonyOS cockpit, AR-HUD head-up display, and seamless AI connectivity.
• Range and resilience - Impressive extended ranges (up to 1,400+ km CLTC in EREV modes with large batteries and efficient generators), plus heat-optimized battery management and cooling systems designed for extreme desert temperatures.
• Luxury interior - Spacious cabin with Nappa leather seats (ventilated, heated, massaging), premium Huawei Sound audio, massive screens, and zero-gravity seating in higher trims for ultimate comfort on long UAE drives.

Why This Matters for UAE Buyers

For car enthusiasts and luxury EV shoppers in the Emirates, AITO's arrival introduces fresh options blending Chinese manufacturing prowess with Huawei's smart ecosystem. Expect models emphasizing range, advanced autonomy, spacious interiors, and desert-optimized features ideal for the region's climate and lifestyle.

This move also intensifies competition in the UAE's EV landscape, where Chinese brands like Jetour,, Geely, and others are already gaining ground. AITO's focus on "intelligent luxury" could appeal to tech-savvy buyers seeking alternatives to traditional luxury marques.

Read More: UAE Auto Market Report 2026

Conclusion:

CarBike360.ae views AITO's UAE debut via Abu Dhabi Motors as a game-changer for the luxury EV segment. With Huawei's intelligent features meeting Gulf demands for performance and sustainability, the platform recommends comparing AITO models (like the AITO 9) against rivals for specs, pricing, and ownership perks. Use CarBike360.ae's tools for detailed reviews, comparisons, and dealer insights to make the smartest choice in this evolving market where intelligent luxury is redefining what's possible on UAE roads.