Adamas Motor Group Delivers The First Lotus Eletre In The UAE

Key Highlights

• Adamas Motor Group delivers the first Lotus Eletre in the UAE, marking a milestone in Lotus' regional expansion.

• The Eletre represents Lotus' cutting-edge engineering and 76-year heritage, combining electric SUV capabilities with race car DNA.

• Lotus emphasizes the UAE as a vital market, supported by strong partnerships for delivering advanced automotive experiences.

• Alongside the Eletre, Lotus offers sports cars like the Emira and Emeya, along with the groundbreaking Evija hypercar.

• Plans for introducing more Lotus models reflect their commitment to innovation and meeting customer demands in the UAE market.

The Eletre is arguably the most innovative product from Lotus in recent times. It marks a significant shift towards electrification and is the brand's first-ever SUV. This vehicle skillfully balances the typical characteristics of an SUV with the distinctive Lotus DNA.

The first Eletre in its GCC configuration has been delivered to a local Emirati customer with a striking design, high-tech interior, and immense power. This highlights the brand’s commitment to launching cutting-edge products in the region and expanding its customer base. It's exciting news for Lotus and Eletre enthusiasts, as those eager for the vehicle can now finally satisfy their anticipation.

To mark this special occasion, the delivery of the car took place at Lotus' Dubai showroom, attended by Karl Hamer, Chairman and CEO of Adamas Motor Group, and Dan Balmer, President and CEO of Lotus Cars in the Middle East and Asia Pacific.

The special model was designed to exude luxury and majesty with a Solar Yellow exterior and gloss-black wheels, sure to excite automotive enthusiasts who appreciate such a distinctive and powerful presence on the road. The interior features a Quartz theme, with seats elegantly upholstered in Nappa leather and a steering wheel wrapped in a combination of grey leather and Steel Blue.

This Lotus Eletre S model is equipped with a 450 kW motor, delivering an impressive 603 hp and 710 Nm of torque, allowing it to accelerate to 100 km/h in just 4.5 seconds. It features 22” Diamond Cut alloy wheels, lightweight disc brakes with 6-piston calipers on the front, an active rear spoiler for enhanced downforce, soft-close doors, ambient lighting, and a KEF 2160 W 23-speaker system. Depending on driving style, it has a claimed range of 490-535 km on the WLTP cycle.

The Eletre is available in three versions: Base, S, and R. The R version boasts a 675 kW battery producing 905 hp, enabling it to accelerate to 100 km/h in just 2.95 seconds. This variant is designed to elevate excitement with features such as a 2-speed transmission, active anti-roll control, rear-wheel steering for easy tight turns, Track mode for maximum performance on the race track, and a carbon-fiber pack that includes carbon-fiber elements in various interior areas.

The model starts at AED 496,000 (including VAT) for the base trim, and order books are now open for UAE customers.

Karl Hamer, Chairman & CEO of Adamas Motor Group, stated, “Today marks a significant milestone in our journey with Lotus Cars, as we begin delivering the first lifestyle product from this iconic British brand. This exceptional hyper-SUV showcases Lotus' commitment to world-class automotive innovation and underscores our dedication to providing pioneering automotive experiences to our discerning clientele in the UAE and Bahrain. We look forward to introducing more Lotus products in the coming months to solidify the brand's presence with a range ideally suited to our customers in the UAE.”

Dan Balmer, President and CEO of Lotus Cars in the Middle East and Asia Pacific, stated, “The Eletre represents a new era of Lotus engineering and innovation, leveraging the company’s 76-year heritage to create a cutting-edge model. The UAE is a crucial market for Lotus Cars, and we are pleased, along with our partners at Adamas Motor Group, to see the first delivery of a GCC-spec Eletre. Our Hyper-SUV is globally recognized as a groundbreaking electric SUV, while still embodying the Lotus race car DNA.”

In addition to the Eletre, Lotus also sells sports cars like the Emira and the recently unveiled Emeya. The brand captivated audiences when its Evija hypercar was revealed.

Verdict

The delivery of the first Lotus Eletre in the UAE by Adamas Motor Group marks a significant milestone for Lotus Cars, showcasing their commitment to innovation and expansion in the region. The Eletre, a groundbreaking electric SUV, highlights Lotus' dedication to blending advanced technology with its race car heritage. With a strong focus on the UAE market and continued collaboration with Adamas Motor Group, Lotus is set to introduce more pioneering models, further solidifying its presence and appeal among discerning customers.

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