Ad

Ad

SOUEAST Introduces New Vehicle Range in UAE

SOUEAST launches new vehicles in Dubai, showcasing innovation, a fresh brand image, and big plans for growth in the UAE, Middle East, and beyond.
By Ayush Jain on 23-Jan-2025 06:56 AM
views
743272 Views
WhatsAppTwitterLinkedInFacebook

SOUEAST Launches New Vehicle Lineup in the UAE

Key Highlights

  • SOUEAST unveiled its new vehicle lineup at Dubai’s Burj Al Arab, showcasing innovation and expansion plans.

  • The company introduced a refreshed brand identity aligned with its future vision.

  • Plans to enter new markets including Qatar, Saudi Arabia, Bahrain, Oman, and Lebanon by 2025.

  • Aiming to establish 14 sales outlets and a 12,000 sq. meter spare parts warehouse by year-end.

  • SOUEAST aims to be in over 80 markets and have 2,000+ sales/service centers by 2030.

SOUEAST unveils its advanced SUVs and hybrid models at a high-profile event in Dubai.
SOUEAST has introduced a range of new vehicles for the UAE market at Dubai’s Burj Al Arab. Let’s dive into the exciting updates from the China-based automaker.

Launch at Dubai’s Burj Al Arab

SOUEAST Launches New Vehicle Lineup in the UAE

SOUEAST launched its new vehicle lineup at the Burj Al Arab, the world’s first seven-star hotel, highlighting its updated brand image and exciting plans for the UAE and Middle East.

Key attendees included UAE government officials, SOUEAST leaders, and Elite Group Holding. Mr. Chuandeng Ke, SOUEAST’s Vice President, shared the company’s 30-year journey and its vision for future urban transportation.

SOUEAST’s Regional Strategy

SOUEAST’s 2025 regional expansion plan shows its dedication to the Middle East:

New Markets: Expanding into Qatar, Saudi Arabia, Bahrain, Oman, and Lebanon.
Sales Outlets: Opening 14 outlets by the end of the year for better local access.
Spare Parts Warehouse: Setting up a 12,000 sq. meter facility to improve after-sales service.

New Models Unveiled

SOUEAST showcased four flagship SUVs:

ModelTypeFeatures
S09Luxury SUVCutting-edge technology, powerful drivetrain, premium design
S07Mid-size SUVFamily-friendly, blending modern aesthetics with practicality
S06Compact SUVSporty design, ideal for urban mobility
S06 DMPlug-in Hybrid SUV355 hp, 530 Nm torque, 1,000 km range with dual-mode hybrid technology

Commitment to Innovation

SOUEAST Launches New Vehicle Lineup in the UAE

SOUEAST plans to launch 13 models, including SUVs and sedans with petrol, PHEV, and BEV options. This variety targets both young urban buyers and families, reflecting their new slogan, "EASE YOUR LIFE."

By 2030, SOUEAST aims to be present in over 80 markets with more than 2,000 sales and service centers, becoming a global leader in the automotive industry.

SOUEAST’s event in Dubai shows its focus on innovation and growth in the UAE and beyond. With advanced technology, a new brand image, and big plans for the Middle East, the company is ready to transform urban mobility.

Keep up with SOUEAST’s exciting progress by visiting their website or local showroom.

Verdict

SOUEAST’s recent launch event in Dubai highlights the company’s strong commitment to innovation and growth in the Middle East. With an exciting lineup of new vehicles, a refreshed brand image, and ambitious expansion plans, SOUEAST is poised to make a significant impact in the UAE and beyond. As the company looks toward 2030, its vision for a global presence and leadership in urban mobility is clear, marking the beginning of an exciting journey for the brand.

Also Read:

WhatsApp

Ad

More News

Pagani Huayra Codalunga Speedster Revealed, Inspired by Racing Cars of 1950s & 60s

Pagani Huayra Codalunga Speedster Revealed, Inspired by Racing Cars of 1950s & 60s

Huayra Codalunga Speedster primarily looks similar to its coupe version, whereas it eliminates the fixed roof to provide an open-air experience. In the front, the Speedster gets a wide air intake placed above the molded splitter and a windshield that is trimmed lower than the standard for reduced drag and improved aerodynamics.

11-Jul-2025 06:42 AM

Aston Martin Vantage S Revealed Globally With 680 HP Engine

Aston Martin Vantage S Revealed Globally With 680 HP Engine

Aston Martin Vantage S continues to be powered by the same engine offered in the standard model. However, the luxury automobile manufacture has tuned the Mercedes-sourced 4.0-liter twin-turbo V8 engine to deliver 680 horsepower, 15 hp up from regular variants, and offer torque of 800 Nm.

10-Jul-2025 11:07 AM

iCAUR V27 Full-Size Electric SUV to Launch Soon in UAE

iCAUR V27 Full-Size Electric SUV to Launch Soon in UAE

iCAUR is preparing to make its UAE debut with the launch of the V27 full-size SUV, which is designed considering the regional preferences. It features a boxy design, ample interior space, and practical tech features.

10-Jul-2025 06:19 AM

MG Motor and Inter Emirates Motors Launch Flagship Showroom in Abu Dhabi

MG Motor and Inter Emirates Motors Launch Flagship Showroom in Abu Dhabi

Being considered as one of the brand’s most privileged showrooms in the country, MG Motor’s new showroom is located in Rawdhat, Abu Dhabi, opposite the Sheikh Zayed Grand Mosque. This state-of-the-art showroom spans 2,000 sqm and can showcase 22 of MG’s latest models.

09-Jul-2025 12:46 PM

Al Habtoor Motors & JAC Motors Launch Summer Car Offers Across Full Model Range

Al Habtoor Motors & JAC Motors Launch Summer Car Offers Across Full Model Range

The summer sales offers apply to the full model range offered by JAC Motors in the UAE, including the bigger JAC JS6 family car, the luxurious JAC J7, the stylish JAC JS4, and the affordable JAC JS3.

09-Jul-2025 06:58 AM

Hyundai IONIQ 6 N Ready to Debut at 2025 Goodwood Festival of Speed

Hyundai IONIQ 6 N Ready to Debut at 2025 Goodwood Festival of Speed

The IONIQ 6 N features a completely redesigned suspension geometry, allowing it to capitalize on its low ride height with a bespoke suspension setup. The lowered roll center and enlarged caster trail, which improve on-center feel, contribute to the vehicle's enhanced driving capabilities compared to the IONIQ 5 N.

08-Jul-2025 02:50 PM

Ad