SOUEAST Introduces New Vehicle Range in UAE

Key Highlights

• SOUEAST unveiled its new vehicle lineup at Dubai’s Burj Al Arab, showcasing innovation and expansion plans.

• The company introduced a refreshed brand identity aligned with its future vision.

• Plans to enter new markets including Qatar, Saudi Arabia, Bahrain, Oman, and Lebanon by 2025.

• Aiming to establish 14 sales outlets and a 12,000 sq. meter spare parts warehouse by year-end.

• SOUEAST aims to be in over 80 markets and have 2,000+ sales/service centers by 2030.

SOUEAST unveils its advanced SUVs and hybrid models at a high-profile event in Dubai.
SOUEAST has introduced a range of new vehicles for the UAE market at Dubai’s Burj Al Arab. Let’s dive into the exciting updates from the China-based automaker.

Launch at Dubai’s Burj Al Arab

SOUEAST launched its new vehicle lineup at the Burj Al Arab, the world’s first seven-star hotel, highlighting its updated brand image and exciting plans for the UAE and Middle East.

Key attendees included UAE government officials, SOUEAST leaders, and Elite Group Holding. Mr. Chuandeng Ke, SOUEAST’s Vice President, shared the company’s 30-year journey and its vision for future urban transportation.

SOUEAST’s Regional Strategy

SOUEAST’s 2025 regional expansion plan shows its dedication to the Middle East:

New Markets: Expanding into Qatar, Saudi Arabia, Bahrain, Oman, and Lebanon.
Sales Outlets: Opening 14 outlets by the end of the year for better local access.
Spare Parts Warehouse: Setting up a 12,000 sq. meter facility to improve after-sales service.

New Models Unveiled

SOUEAST showcased four flagship SUVs:

Commitment to Innovation

SOUEAST plans to launch 13 models, including SUVs and sedans with petrol, PHEV, and BEV options. This variety targets both young urban buyers and families, reflecting their new slogan, "EASE YOUR LIFE."

By 2030, SOUEAST aims to be present in over 80 markets with more than 2,000 sales and service centers, becoming a global leader in the automotive industry.

SOUEAST’s event in Dubai shows its focus on innovation and growth in the UAE and beyond. With advanced technology, a new brand image, and big plans for the Middle East, the company is ready to transform urban mobility.

Keep up with SOUEAST’s exciting progress by visiting their website or local showroom.

Verdict

SOUEAST’s recent launch event in Dubai highlights the company’s strong commitment to innovation and growth in the Middle East. With an exciting lineup of new vehicles, a refreshed brand image, and ambitious expansion plans, SOUEAST is poised to make a significant impact in the UAE and beyond. As the company looks toward 2030, its vision for a global presence and leadership in urban mobility is clear, marking the beginning of an exciting journey for the brand.

Also Read: