Changan Middle East Sales Soar 51% in 2024: 2.68M Cars Sold Globally

Key Highlights

• Changan's global sales hit 2.68 million vehicles, with the Middle East contributing 83,000 units, marking a 51% year-on-year increase.

• Changan’s portfolio in the Middle East includes traditional fuel vehicles, electric vehicles (EVs), and new energy vehicles (NEVs) tailored to local needs.

• Changan introduced the Eado Plus, Kaichen Hunter pick-up, Deepal S07, UNI-S, UNI-V 2.0T, and the Avatr 11 SUV and Avatr 12 sedan, expanding its footprint.

• Changan partnered with Al Tayer Motors for DEEPAL energy solutions and gained accolades, such as the UNI-S winning "Best Mid-Size SUV" in Saudi Arabia.

• The opening of the Dora Sales and Service Complex in Baghdad and the Middle East Parts Distribution Center in Dubai enhanced service efficiency.

Changan Automobile celebrated exceptional success in 2024, cementing its status as a global automotive leader. The company achieved record-breaking worldwide sales of 2.68 million vehicles. The Middle East emerged as a pivotal market, playing a crucial role in Changan's expanding international footprint.

Growth In The Middle East

Changan's 2024 sales in the Middle East saw a remarkable 51% year-on-year increase, with 83,000 units sold. This growth highlights the brand’s strong commitment to addressing the evolving needs of customers in the region. Serving over 400,000 users, the Middle East has become a key pillar in Changan’s global strategy, offering a diverse range of vehicles designed to meet local preferences.

Changan’s success in the region stems from its focus on providing high-quality mobility solutions across various segments. From traditional fuel-powered vehicles to innovative electric and new energy vehicles (NEVs), Changan delivers a blend of performance, sustainability, and advanced technology.

Xiao Feng, General Manager of Changan Middle East and Africa Business Unit, stated, “We deeply appreciate the support of our partners and customers in the Middle East and Africa for Changan Automobile and our brands—Changan, DEEPAL, and AVATR. We aim to build on our exceptional 2024 growth by offering even more high-quality products and services tailored to meet the needs of our valued customers in the region.”

Portfolio

In 2024, Changan expanded its presence in the region with the launch of several groundbreaking models. The introduction of the Eado Plus in GCC markets highlighted Changan’s focus on delivering quality and affordability.

In Iraq, the debut of the Kaichen Hunter pick-up met the needs of customers seeking durable and dependable vehicles. Additionally, Changan’s innovative energy brand, Deepal, unveiled the S07 at the first-ever Mobility Live ME event, showcasing the rising demand for sustainable and technology-driven mobility solutions in the Middle East.

Likewise, the introduction of the UNI-S and UNI-V 2.0T in Saudi Arabia targeted young, tech-savvy buyers with their unique designs and cutting-edge features. Changan also made a strong entry into the premium electric vehicle market by launching the Avatr 11 SUV and Avatr 12 luxury sedan in the UAE.

Recognition & Partnerships

Changan strengthened its presence in the Middle East through strategic collaborations and prestigious awards. The DEEPAL brand partnered with Al Tayer Motors in the UAE, ensuring customers benefit from advanced energy solutions.
Furthermore, Changan vehicles gained widespread recognition, with the UNI-S named “Best Mid-Size SUV” at the Saudi Arabia National Auto Awards and the UNI-K receiving top accolades in Oman.

Customer Experience & After-Sales Service

Changan's commitment to after-sales service has been instrumental in its Middle East success. The launch of the Dora Sales and Service Complex in Baghdad and the Middle East Parts Distribution Center in Dubai has enhanced logistics and service efficiency.

Additionally, the inaugural Middle East and Africa Skills Competition reflects Changan’s customer-focused approach and dedication to delivering top-notch care.

Future Plans

Looking ahead, Changan's "Vast Ocean Plan" focuses on expanding its Middle East footprint by emphasizing innovation and sustainability. The company plans to introduce more intelligent, connected, and environmentally friendly vehicles, aligning with the region's sustainable development goals.

Changan's exceptional 2024 sales performance in the Middle East highlights its unwavering commitment to excellence, innovation, and reliability, solidifying its reputation as a trusted mobility partner for future generations.

##Verdict

Changan's remarkable growth in 2024 highlights its dedication to innovation, sustainability, and customer satisfaction. By introducing cutting-edge vehicles, forming strategic partnerships, and enhancing after-sales services, Changan has solidified its position in the Middle East market. With plans to further expand its offerings and align with regional sustainability goals, Changan is set to remain a trusted and influential player in the automotive industry, paving the way for a smarter and greener future.

Also Read: Nissan Reveals All-Electric R32 GT-R EV at the 2025 Tokyo Auto Salon